A High-Performance Management Executive with an experience of over 20 years in Corporate Affairs, Stakeholder Management, Media Management, Marketing, Partnerships, Shaping Policy, Strategy Development, News-Setups, Profit Centre Operations, Corporate Communication, Thought Leadership & Corporate Social responsibility. Kanupriya worked for more than a decade at NDTV 24x7, initially as an anchor cum correspondent and later as Senior News Editor. In 2012 she moved on from journalism to being a Public Affairs strategist for global agribusiness, Syngenta- a world leader in crop protection and seeds, with the responsibility for managing the company"s Brand reputation across South Asia. She shaped the media and advocacy function and through strategic partnerships supported Syngenta’s License to operate, innovate and grow.
In 2016, while still at Syngenta, she set-up a social start-up BeePositive++ to create sustainable livelihoods for rural women. The social project was selected by IIT Delhi for a prestigious mentoring program and Kanupriya was awarded a grant by the Department of Science and Technology for her efforts in rural India. After Syngenta, Kanupriya joined National Commodity and Derivatives exchange Limited (NCDEX), a leading agri-commodity exchange, as Executive Vice President and Chief Marketing Officer and drove various functions at the organization.
Kanupriya specializes on "Investments for Sustainable Development" and carries a rich experience of building valuable partnerships for development ranging across public, private, NGOs and civil societies. In her current role, Kanupriya is directly working with the Company’s Board and the Chairman & Managing Director and advising them on CSR, Sustainability and Policy related matters.
She is interested in the world of social media, apps and technology as they play a big role in shaping opinions. In 2015 she cofounded SalaryMuscle- a "Salary Predictor" tool which could predict a person’s salary based on their qualifications, experience, industry etc.