About the organization
Srinivasan Services Trust (SST) is a Non-Profit and non-governmental organization, (CSR arm of Sundaram-Clayton Ltd and TVS Motor Company Ltd) carrying out rural development activities since 1996 in Tamil Nadu, Karnataka, Andhra Pradesh, Himachal Pradesh and Maharashtra.
SST’s holistic approach focuses on key areas of Economic Development, Health, Education, Infrastructure, Environment and Social and Cultural Development in the villages. SST works with about 280 field staff live and work in villages.
Vision: To be a partner in transformation of rural communities and urban slums by empowering people to achieve sustainable development
Mission: To take our model of empowerment and transformational change to more than 50,000 villages, so they become sustainable and self-reliant communities. We will reach this goal by partnering with both the government and other companies working together to create a prosperous rural India
At SST, we have identified six areas of work. While each community and individual have different needs, progress can only be sustained when the development process touches key aspects of everyone’s life. We nudge communities to embrace better practices and a higher quality of life and focus our efforts on these broad areas. Our program of inclusive change aims for better health, income, education, infrastructure, environment, and social development.
SST follows an approach of integrated but holistic and sustainable development, focusing on providing financial security and economic well-being, health care, education, infrastructure development, clean and green environment, and social & cultural development to the rural communities. SST works as a conduit between the government and local communities, enabling people to access various government schemes and benefits. SST’s attempt is to make people independent and drivers of change themselves. The idea is to eventually convert individual beneficiaries into community leaders, who in turn motivate and guide others to bring about social and economic transformation of communities.
In the words of Mr Venu Srinivasan, Managing Trustee, SST –
“This development-led model breaks down traditional barriers of income-inequality and creates new kinds of leadership. In SST’s villages, the community takes charge of the change it wants to make and works to make it happen.”
Youtube link : https://youtu.be/EZKXpVvs1XA