Introduction
Domestic philanthropy in India is only growing but non profit organisations are struggling to fund their work. Data shows growth in CSR, retail and HNI giving in recent years but funding remains a pain point for organisations across the country. To effectively leverage the growth in philanthropic giving, organisations need to prioritise fundraising, and build efficient structures and processes to raise funds effectively.

Objectives that will be met via the masterclass
A basic understanding of fundraising processes

Sub themes getting covered
- Current funding landscape & trends
- Strategic approach to fundraising
- Funding lifecycle management from donor identification to stewardship

Key highlights
- Fundraising should be a core priority
- Organisations need to invest resources in fundraising
- It needs to be approached in a structured manner

About the Facilitator

Amita Puri,
Consultant, ILSS Fundraising Program
Amita has over two decades of experience in the Indian development space, and has been exposed to, and worked in the areas of child rights, gender, livelihoods, and business and human rights. Her roles have included developing organizational sustainability strategies and being involved in the raising of funds from individual, corporate and institutional donors, both in India and overseas; as well as promoting and influencing philanthropy for social justice issues and supporting the development of an ecosystem for it.
Amita has led organizations and has had programme oversight for the entire organization. Her last few full time roles included being Executive Director, Fundraising, Marketing and Communications at CARE India. Previously, she worked as Executive Director, All India Artisans and Craftworkers Welfare Association-AIACA; CEO, Charities Aid Foundation, India.
Amita has also worked directly with communities as well as with grantees to facilitate change and been involved in capacity building and institution strengthening work; and on collaborative models. She currently works as an independent consultant and partners with diverse stakeholders, both within and outside the country.