The fundraising landscape for non-governmental organizations (NGOs) is undergoing significant transformation. While a wealth of data pertinent to the domestic funding landscape and funder behavior is increasingly available, many NGOs find themselves underequipped to effectively leverage this data. This deficit limits their ability to identify optimal funding opportunities and tailor their outreach to secure funding. Sattva has observed a continued growth of domestic funding in the last 5 years across funding segments. This presents a significant opportunity for NGOs however fundraising remains an ongoing and consistent challenge for organizations of all sizes. By bridging this gap through targeted identification of potential funders and leveraging data-driven insights, NGOs can significantly enhance their fundraising effectiveness. This masterclass aims to empower NGOs to move beyond a reactive fundraising approach to a proactive, data-informed strategy.

Key Sub-Themes to be Covered:

The masterclass is designed to equip NGOs with the knowledge and tools to effectively leverage data for fundraising. The masterclass will delve into the following key sub-themes:

• Fundraising blueprint for you: Sattva will provide a comprehensive overview of the entire fundraising process, broken down into five distinct, actionable stages.
• Winning strategies to unlock domestic funding: Recognizing the unique characteristics and motivations of different funder segments, Sattva will provide in-depth strategies for engaging with Corporate Social Responsibility (CSR) and Ultra-High Net Worth Individuals (UHNIs)
• Not everyone is your funder: Sattva will challenge the notion of broad-based fundraising and instead focus on a targeted, data-driven approach.

About the Facilitator:

Arun Nathan, Partner and Head of Non-Profit Advisory
Arun Nathan, serves as the primary advisor for our engagement with the non-profit ecosystem, leading the alignment of strategy with the leadership and board. He is an executive coach and expert in fundraising and strategy development.
Over the past two decades, Arun has led funding and implementing organisations across South Asia and Africa. He was the CSR and Sustainability Head for companies in BFSI and retail sectors (L&T Finance, Lifestyle International Private Ltd, IDFC Group). He was also the COO of Jagtiani Foundation in India, a UHNI promoted philanthropic initiative.
Arun is a certified coach and NLP practitioner and specialises in coaching high performing leaders in the impact sector. Arun loves teaching and facilitation. He has been a guest faculty at IRMA, IIM Bangalore, XIMB, TERI University and Shiv Nadar University. He is an alumnus of The London School of Economics and IRMA.

Aarti Krishnan, Head - India Partner Network
Aarti heads the India Partner Network, a Sattva initiative. She comes with over 20 years of experience in various management and leadership roles. She is passionate about solving developmental challenges and achieving sustainable impact through product initiatives. Since 2009, Aarti has spearheaded enterprise development initiatives across microfinance, handloom & handicrafts, and agribusiness with elements of social enterprise strategy, programme management, fundraising, organisation building and digital transformation. Apart from working on international projects, she has worked pan-India and travelled extensively to work at the grassroots with vulnerable communities. Aarti is an alumna of LSE and IIM Bangalore.