5 critical mistakes of social sector marketing (and how to fix them)

Introduction
In this session, Mr. Ashutosh will talk about some common strategic and tactical mistakes that marketers in the social sector make and also how they can be fixed. Marketers often find themselves overwhelmed with digital marketing of their social sector initiative and tend to make some common mistakes that can disproportionately affect their marketing. These mistakes are of course avoidable and, in some cases, can be fixed easily.

Learning Objectives
In this session, he will discuss these 5 mistakes and will also talk about how they can be avoided and their effect mitigated.
1. A website that talks about the company and not to the users
2. No (or an insignificant) advertising budget
3. Not researching the user (especially their online behaviour)
4. Writing blogs that no one will read (ever)
5. Sticking with offline in a definitely online world (even for programs)

Key Insights from the session
Here are the insights and key takeaways from the session:
1. The formulae to write website content based on what the customer wants and what you want to showcase
2. Why is a marketing budget important and how much it should depend on your objectives?
3. Simple tips to do user research and understand their online behaviour better
4. Building on what we have learnt about user research, in this section he will talk about how to decide your blog (or even content) strategy
5. More of India and even Bharat is online than you think. It is time to leverage it in your marketing strategy as well as in programs.

About the Facilitator
Ashutosh Bharadwaj
Marketing consultant. Ex-Head of Marketing at Kool Kanya and Josh Talks

Previously the VP of Marketing at Josh Talks, Mr. Ashutosh has spent nearly a decade building marketing teams from the ground up, for corporates, start-ups, and small businesses. He has hired, trained, and set up processes across industries like social impact, online content, home services, fashion, filmmaking, industrial goods, medical equipment & education. Currently, he heads marketing at Kool Kanya, an online career community for women.
He has also been a guest faculty at the prestigious Shri Ram College of Commerce, Delhi University where he taught a course in digital marketing. He has been training and coaching since 2015 and has taught company owners and marketing professionals the nuances of marketing in a connected world and how it can help businesses generate revenue & maximize marketing ROI.